Prof. Dr. Rosemarie Koch has been teaching economics, statistics and finance in Bremen City University of Applied Sciences since 2012. Prior to her academic career, she has worked in strategy consulting with Roland Berger Strategy Consultants GmbH and Arkwright Consulting AG in several industries and business functions. During her last research semester, she has been working with Hamburg Commercial Bank’s project finance digital infrastructure team on a representative study of German households’ willingness to pay for broadband internet connections. The study also takes a closer look into the underlying drivers for willingness to pay as well as the corona pandemic’s influence.